Q&As

COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

THINK YOU’VE SEEN all there is to see about government intervention into commerce…greasy sand, sticking in the gears of progress? Well, you ain’t seen

SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business

CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first

WHEN MY SISTER and I were little, our mother used to save all the holiday catalogs she received. On Christmas, she would take them out and give them to

THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer

WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For