Q&As

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium

There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this

COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology

THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened

THE AFFINITY CREDIT CARD is to Wizard Entertainment what the utility belt is to Batman.The Congers, NY-based publisher of magazines for fans of comics,

ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.’s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

Mark McGwire and Sammy Sosa weren’t the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign

OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

Delia’s Buys Fulcrum Lists Delia’s Inc., New York, has acquired the trademarks and mailing lists from Fulcrum Direct Inc., a privately held catalog company