Q&As
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Agencies
Timing Matters
THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not
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Agencies
Nature’s Way
MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,
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Agencies
So-So Quarter for Mailers: Survey
OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results
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Agencies
Going Bananas over Cable
Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year
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Agencies
Texas Gets Tough on Telemarketing
TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,
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Agencies
Compaq Casts a Wide Net
TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,
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Agencies
Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures
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Agencies
Movin’ on Up…to the Web
BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based
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Agencies
Skilling’s Laws
VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the