Q&As
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Acquisition
Octagon CMO Lou Kovacs Talks Sports, Investments & 2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
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Agencies
The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
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Agencies
Majority of Marketers Rely on Data to Manage Client/Agency Relationships: ANA Survey
More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.
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Agencies
5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
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Acquisition
The Pressure is On for CMO’s to Detect/Thwart Disruptors
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
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Acquisition
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Agencies
As a Marketer, Do you get Introduced as a Publicist?
Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.
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Acquisition
McDonald’s CMO on Content, DDB and Other Stuff
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
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Agencies
Lost a Long-Time Client? Publish a Goodbye Video
Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell.