Q&As

A look back at our recent conversations with CMOs making waves in the industry.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.