Q&As

THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs

There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.

When it comes to employee incentives, perhaps nothing says its better than a trip to a spa. The Spa at Mohonk Mountain House was one of hundreds of travel destinations seeking to capture the attention of thousands who attended last month’s Motivation …

The Incentive Marketing Association has named its leadership team, charged with implementing its new five-year strategic plan. The plan calls for more education, training and benchmarking opportunities to incentive users and suppliers. IMA’s 2006 …

TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which …

H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …

American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items …

Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …