Q&As

Universal Pictures is taking a new approach to boost its upcoming King Kong film, releasing a DVD that documents that movie’s making the day before it hits theaters. The King Kong Peter Jackson’s Production Diaries DVD marks the first time a movie …

Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …

Yes, I have an implicit skepticism aimed at marketers who pose and posture as experts in that most ill-conceived term, “customer relationship management.”

If your customer and prospect data aren’t accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist

Every time I hear the term “corporate blog,” a chill goes down my spine. To me, blogs represent the worst of everything in writing: Self-indulgence and lack of editing. This is doubly true of company-sponsored blogs: It’s hard to tell a supervisor his/her writing ain’t cutting it.

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

Though global financial services group ING started purchasing properties in the United States in 1994, it spent its first nine years here as a relatively unknown company. But since becoming the first-ever title sponsor of the New York City Marathon in 2003, ING says, its brand awareness has grown from a virtual zero to about 80%

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official