Q&As

Letters in response to “Loose Cannon: Babes in R.O.I.land”

A direct marketer was recently asked his impression of this year’s DMA annual conference. His response was succinct and earthy. “The booth babe is back!” he crowed.

Boy, I’d love to read his travel-and-entertainment expense forms.

But he may have a point.

This month’s question:Every cell phone company seems to make the same pitch. And every one of those pitches makes a big promise in 48-point type, then retracts most of the promise in six-point type. Is that effective marketing? This month’s “Ugh” …

Valassis

New York Attorney General Eliot Spitzer

Acxiom Corp. reported $330.5 million in revenue during the second quarter of its fiscal 2006 year, up from $299.1 million a year ago. Acquisitions and divestitures contributed 4 percentage points of this 11-point gain. The company

Equifax Inc., the Atlanta-based information firm, reported $306 million in third quarter revenue, up from $261 million a year earlier. Its income rose from $95.7 million to $107.3 million during the same period

Blair Corp. has divided its business operations into three groups, and appointed new executive leadership to each of them.

Habitat for Humanity International has selected Kintera Inc.’s Friends Asking Friends program to help raise funds online

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48 “insurance fee” with every order, a California appeals court has ruled.