Q&As

Just had lunch with Andrew Rutberg to talk about his new job. Since July, he’s been executive vice president, chief data officer for Wunderman—the first ever.

U.S. Internet service providers and e-mail service providers are doing a better job of getting opt-in e-mail to the inbox than they were three months ago—with two notable exceptions.

The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

Procter & Gamble wraps up an online sampling blitz for Tide To Go just as the brand appears tonight on The Apprentice: Martha Stewart.

McDonald’s Corp. is taking its McRib Sandwich on the road, giving consumers one last chance to taste the product before the company removes it from the menu. The McRib Sandwich, which debuted in 1982 as a promotional menu item, has outlived its original …

Campbell Soup Co. will bring Batman into 7,000 supermarkets in first-quarter 2006. Campbell will install floor graphics in January and run FSIs touting the latest character tie-in for its kids’ soups. Campbell licensed Batman in its first-ever deal with …

Ragdoll is soaring to new heights under a new partnership with British Airways. Under a new agreement, the company’s programming for children will air during flights to more than 200 destinations around the world. British Airways will now let young …

Mailer groups pretty much expected the Postal Rate Commission’s recommended decision Wednesday to raise postal rates, even though the PRC proposed raising some rates more than the 5.4% the U.S. Postal Service asked for.

IAC/InterActive Corp., the parent of search engine Ask Jeeves, online services Match.com and CitySearch and such merchant Web sites as Ticketmaster, LendingTree.com, Gifts.com and HSN.com, reported today that its earnings for third-quarter 2005 declined 24%,

Specialty products marketer Brookstone Inc. will offer its products through Shop.com, an online shopping site that offers merchandise from many different retailers.