Q&As

To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a …

U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.

The Society of Incentive & Travel Executives (SITE) recognized the best incentive campaigns, special/motivational events and promotion campaigns of the past year in a ceremony during its annual International Conference held in Toronto last week. …

Papa John’s International, Inc. and Blockbuster Online have joined forces to offer movie and pizza lovers a sweet dealpizza and movies.

The Promotional Products Association International (PPAI) wants business executives to know that promotional products work, and distributors are the best resource to develop a promotion to fit their business needs. Those key messages will be delivered …

A third state children

Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.

Autobytel Inc. reported a net loss of $287,000 during third-quarter 2005, a turnaround from the $3.2 million in net income it generated a year earlier. The automotive marketing services firm

Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online …

Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon.