Q&As

Green Mountain Coffee Roasters Inc., a specialty coffee marketer, has selected BrandBuzz as its agency of record, with the goal, in part, of doubling its direct marketing revenue to roughly $30 million next year.

Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The …

Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …

Online travel company Orbitz is taking flight with a sponsorship on The Weather Channel, launching a four-week sweepstakes that will award a grand-prize trip to a weekly featured destination.

Cartoon Network is back with its annual holiday toy give-away offering the chance to kids to win a truckload of Hasbro toys. But there’s a catch: Entrants have to act fast. Tommy and Tara, who host Cartoon Network’s popular Friday kids’ programming …

Just in time for the holidays, Court TV is giving viewers something to dream about— trip to a private villa in Jamaica. The network is launching its first-ever holiday sweepstakes, which will send one grand-prize winner to Half Moon Bay in Jamaica with …

Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …

Jazz is in part the art of improvisation—the art of the inspired riff and the lucky break.

When David “Jake” Jacobs opted to lay aside his career as an acclaimed jazz bass player and take up a more 9-to-5 gig, he was inspired to ring some changes on his father’s job selling used office furniture. Jacobs and his brother partnered to offer classic and retro office chairs, desks and tables from the ‘40s, ‘50s and ‘60s. Two Jakes Furniture opened its doors in a funky Brooklyn storefront in 1997. Pretty soon, the company was attracting Manhattan architects and designers looking for accent pieces to add a little style to the office suites they were designing.

What do George Bush, John Kerry, Ayatollah Khomeni, and Muammar al-Qaddafi all have in common?

Their photographs have all been printed on rolls of bathroom tissue by justtoiletpaper.com, a wholesaler and e-commerce retailer of novelty bathroom tissue.

A mailing tested poorly. So poorly, that if Ross Perot were around, he’d be describing the giant sucking sound coming from the basement of the mail room. People were wandering about the mail house in a daze not looking at each other. Something had to be done.