Q&As

Need to poll one in three Internet users? purchasing?
BURST! says it can help. Its e-newsletter, Online Insights, goes to approximately 10,000 advertisers, agency, media reps, clients who purchase media and other media pros.

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released in November by the Federal Trade Commission.

Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City’s Times Square Monday to generate excitement for the film’s debut. Universal Pictures took center stage at Military …

“The world is awash in advertising clutter. For decades marketers have been spending more and more to try to get their message out — only to find their pitches drowned out in a sea of noise generated by countless other marketers trying to do the same thing.

Gaffney, and Hall, believe blogs are a key tactic for companies that can no longer efficiently reach these devotees with advertising in a cluttered information landscape…and that ‘blogs may be the next ticket to the enthusiast market.”

This month’s “Ugh!” question by a subscriber: Ads for new cars are loaded with promises, but too many of the promises are tinged by asterisks. When I check the asterisks, those promises turn sour. Am I just naïve, or am I out of tune with the …

Advertisements in video games can play a major factor in whether players buy products or recommend them to friends, a new Nielsen Entertainment study found. The study, released Monday from a joint project between Nielsen Entertainment and game publisher …

You’d think that textual e-mails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa’s new eyetracking laboratory tests proved the reverse is true.