Q&As

General Mills has added an online health and wellness overlay to its long-running Betty Crocker continuity program.

Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.

United Airlines is giving greater meaning to loyalty rewards having launched a new program in which members of its frequent flyer program, Mileage Plus, can use their miles to bid on big-ticket items.

Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards …

AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can …

Promotion products agency, CorpLogoWare, has hired Paul Kiewiet as a VP. The position took effect Nov. 1. In his new role, he will help develop new incentive and recognition opportunities and point-of-purchase merchandising capabilities. Most recently, …

PAPA JOHN’S: has rolled out a new gift card, Papa Cards, in more than 5,300 retail outlets in the U.S. and online at Papajohns.com. The gift cards, available in $10 or $25 denominations, can be redeemed for pizza, side dishes or Coca-Cola products at …

‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …

How do you build readership for a business-to-business e-zine? One way is to add an RSS feed. “RSS has taken off for newsletter consumption,” says Ed Schipul, CEO of
Schipul, a Web marketing company.