Q&As

Sony Pictures Consumer Products is rolling out a sea of licensing opportunities for the upcoming animated film Surf’s Up.

Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola …

Confused about contrast ratio, or the difference between Plasma and LCD? Panasonic’s automated interactive agent has the answers for you.

Some marketing activities are more onerous than others. Take those of East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers on its billing statements.

We’ve all heard about On Demand Software Delivery. It occurs when software is delivered to the customer via a network (like the Internet) as a service.

Financial Times has come out with another rant about faulty customer data.
Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off more than a year ago) or incomplete (since when did British citizenship imply an interest in faux-royal carpet slippers?)”

Professional and personal e-mail activities are beginning to merge and users are showing a declining concern with spam, according to the sixth annual DoubleClick Consumer E-Mail study.

Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy’s and May-owned retail chains. …

Dunkin’ Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.

Panasonic is boosting its brand with gold medalist Picabo Street to help support the company’s global sponsorship of the 2006 Olympic Winter Games in Torino, Italy.