Q&As
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Agencies
Quote of the Day
PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500
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Agencies
Best Buy Uses Data to Place Products
FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range
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Agencies
Home Depot Embraces Mail Order
AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation
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Agencies
LETTERS TO THE EDITOR
NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan
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Agencies
Direct Mail Rebounds
Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal
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Agencies
Ford’s New Site Targets Urban Market
Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.
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Agencies
Schoonover to Replace McCollough at Circuit City
Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …
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Agencies
Guinness Sweeps Helps Tout New ESPN Show
Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN’s new sports show Pardon the Interruption.
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Agencies
Club Mom, Godiva Finish Sweet Sweeps
Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.