Q&As

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan

DURING A NEWS SEARCH, Direct’s eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune

MARKETERS HAVE MANY needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental

NEW LISTS Fastcompany.com More than 66,300 e-mail subscribers are named on Fastcompany.com’s file. A maximum of two e-mail transmissions per month is

Satellite television provider DirecTV agreed to pay $5.3 million to settle Federal Trade Commission charges that it, and companies hired to promote its

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

Washington Redskins’ owner Dan Snyder’s roots in direct marketing may have helped him as much as anything to win his nasty proxy fight with amusement

This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500