Q&As

AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation

HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter

Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan

An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question:

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings