Q&As

AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation

NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just

THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who’s ever used a road map can tell you that

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

THIS ISSUE WE’VE GOT AN OVER-DESIGNED AND UNDER-informative ad for KitchenAid’s new Dual Fuel Range with Steam-Assist.

Note how neatly squared up that headline is. Did somebody have to tease and twist the copy to make it come out as three nearly exactly equal lines? Did they do the same with the geometrical copy block down below, set in a font I have decided to name Teeny Sans Serif Art Director Gray?