Q&As

Dec. 14, 2005 Experian acquired comparison-shopping site PriceGrabber.com in a $485 million cash deal. The new holding will become part of Experian’s

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

Isn’t it comforting? The entire marketing superstructure retailing, media advertising and online promotion is shot through with customer elimination management.

Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who’s ever used a road map can tell you that

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

DURING A NEWS SEARCH, Direct’s eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune

MARKETERS HAVE MANY needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental