Q&As

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach

Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just

This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

UTAH’S ATTORNEY GENERAL’S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get

NO DOUBT YOU’VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response

At press time, Microsoft and Google are still going at it hot and heavy to win an important search advertising partnership with AOL. Once upon a time,

THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who’s ever used a road map can tell you that

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we