Q&As

Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers’ getaway in Napa Valley.

Emboldened by the recent New York City Transit Workers’ strike, I am setting aside this year’s wistful resolutions for the direct marketing industry in favor of issuing a manifesto DMers can present to society in 2006. Happy solidarity, my brothers and sisters! To the barricades!

HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner