Q&As

Most catalogers have a formula for designing a catalog that

Image Publishing is looking to collect at least $2 million in revenue this year from its cooperative mailings to small businesses, says company director Sunil Patel.

Transparency can pay dividends for some mailers. In fact, it can even double normal response rates, which are high to begin with.

Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer’s X Games.

Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.

Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …

The Federal Trade Commission has banned A. Glenn Braswell from using direct marketing to sell food, unapproved drugs and dietary supplements.

When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Many marketers see e-mail as a means of driving traffic to their Web sites. But that’s wrong, says Maria Veloso, the author of “Web Copy that Sells” (Amacom).