Q&As
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Agencies
Chili’s, Southwest Airlines Team for Winter Get-Aways
Chili’s Restaurants are helping customers escape the winter doldrums in exchange for the warmer climates of the Southwest under a new sweepstakes with Southwest Airlines. Customers who visit participating Chili’s restaurants can enter the Chili’s …
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Agencies
Wal-Mart, Sesame Workshop Launch Military Outreach
Wal-Mart Stores have enlisted Elmo and his pals as part of a project to help young children in military families deal with the stresses of life in the armed services. As part of a nearly $1 million donation from Wal-Mart, Sesame Workshop— educational …
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Agencies
Loose Cannon: Stay Tuned for An Important DM Message
The Writers Guild of America West has raised a lot of noise about product placement in television shows. Members
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Agencies
Google Fights Feds over Search Data Handover
Bush administration lawyers have requested millions of search records from the top search engines in an effort to support their case for a child anti-porn law. But Google announced yesterday that it will fight the government subpoena, even though two other engines-Yahoo and MSN-have complied to some degree.
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Agencies
Do-Not-Mail Bill Proposed in Illinois
Legislation being proposed in the Illinois House would create the equivalent of a do-not-call list for junk mail in Illinois
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Agencies
Federated to Axe 750 Employees This Summer
Federated Department Stores Inc. will close five distribution centers this summer, laying off 750 employees.
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Agencies
PC Connection Expects to Break Even in Fourth Quarter
PC Connection Inc. expects to report fourth quarter earnings that will break even with last year, following $1 million in special charges it incurred as a result of its Oct. 21 acquisition of Amherst Technologies.
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Agencies
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.
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Agencies
Oil of Olay Sweeps Touts New Body Wash
Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil’s “O” at the opulent Bellagio hotel and casino. The …
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Agencies
Fox Soccer Channel Kicks off Sweepstakes
Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the “Ultimate Chelsea Fan.” The promotion also celebrated Barclays English Premier League champion Chelsea FC’s 100-year …