Q&As

Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …

Eos Airlines is out with a new rewards program that lets consumers redeem travel rewards on any airline without restrictions. Under the program, Eos Club 48 gives business executives and high-end leisure travelers the chance to redeem rewards for travel …

MCDONALD’S USA: has distributed coupons for free packages of Apple Dippers to more than 1,500 Texas fourth-grade classrooms in support of the Texas Department of Agriculture’s Square Meal program and the U.S. Department of Agriculture’s revised food …

Marketers will doubtless breathe sighs of relief when, later this year, California state senators Kevin Murray and Jackie Speier leave the California Senate due to term limits. These two legislators have sponsored some of the most marketing-restricitive bills any state has considered, and California has traditionally played the role of a bellweather state for this type of legislation.

Even as upscale gift marketer RedEnvelope

Marketing data provider InfoUSA generated net income of $31.5 million and $383.2 million in net sales during its fiscal 2005, up from $17.8 million in net income and $344.9 million in 2004.

At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …

The U.S. Postal Service said today that it opposes passage of S-662, the postal reform bill authored by Sens. Susan M. Collins (R-ME) and Thomas Carper (D-DE).

Wireless telecommunication giant Alltel is hoping to spread some love just in time for Valentine’s Day. In its Postmarked with Love Valentine’s Day Sweepstakes customers can create Fujifilm mobile postcards with their camera phones by selecting a …

To help launch its new vehicle, the Buick Lucerne, Buick has kicked off the 2006 PGA Tour season with a sweeps tied to Tiger Woods. The stakes are high as one fan will win a Lucerne each time Tiger Wood finishes first at 2006 PGA tour events, which …