Q&As

Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.

The folks behind 5 A Day are bringing Curious George to 2,000 Wal-Mart stores next month. The Produce for Better Health Foundation teams with Wal-Mart Stores for an in-store promotion pegged to the Feb. 10 premiere of Universal Studios’ animated film …

Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service.

Marketing giant Valassis Communications is claiming that its top competitor is using brutal images of beatings from an Al Capone flick as one way to gain an unfair advantage in the sale of both newspaper FSIs and in-store ads and promotions. The …

(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005.

Supervalu and CVS face exponential growth with Supervalu’s $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in …

(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have

The entertaining game of musical chairs is back, but this time one winner will walk away with a 2006 Dodge Ram.

Papa John’s is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite teamthe chance to win free pizza.

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …