Q&As

Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …

American Airlines is celebrating its 80th anniversary with a sweepstakes award a trip for one winner and nine guests to the Bahamas. Starting Feb. 1, consumers can enter the Family Reunion sweepstakes by completing an entry form at Family.whyyoufly.com. …

EBay is running an online contest that gives new parents a makeover, using only goods bought on eBay. The “eBay and Real Savvy Moms Baby Dream Room Contest” will give $2,500 to each of six finalists to redecorate a room, then let consumers vote on the …

Starz Entertainment Group is dangling a $4,000 sweepstakes reward to the viewer who correctly chooses this year’s Academy Award winners. Starting Jan. 31, when the Oscar nominees are announced, viewers choose their favorites for the top six categories …

Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.

The folks behind 5 A Day are bringing Curious George to 2,000 Wal-Mart stores next month. The Produce for Better Health Foundation teams with Wal-Mart Stores for an in-store promotion pegged to the Feb. 10 premiere of Universal Studios’ animated film …

Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service.

Marketing giant Valassis Communications is claiming that its top competitor is using brutal images of beatings from an Al Capone flick as one way to gain an unfair advantage in the sale of both newspaper FSIs and in-store ads and promotions. The …

(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005.

Supervalu and CVS face exponential growth with Supervalu’s $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in …