Q&As
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Agencies
Reader’s Digest Reports Losses
The Reader’s Digest Association Inc. reported a net loss of $122.4 million for the second quarter, down from net income of $57.8 million the previous year.
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Agencies
Deluxe Posts Fourth Quarter Loss
Deluxe Corp. reported net income of $39 million for the fourth quarter, down from net income of $47 million the year before
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Agencies
Advo Income Rises Despite Hurricanes Katrina and Rita
Advo Inc. reported net income of $12 million for the first quarter, up from net income of $8.1 million the year before.
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Agencies
Four Steps to Unlocking Customer Value
Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.
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Agencies
Disney Buys Pixar for $7.4 Billion
The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals.
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Agencies
Napster Takes Music to X Games
Online music service Napster is hoping that a partnership with snowboarding champion Gretchen Bleiler and some marketing muscle at the Winter X Games will help its branding efforts. The music subscription company has erected a 144 square-foot lodge at …
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Agencies
SunChips Begins Komen Marathon
Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …
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Agencies
American Airlines Celebrates 80th Year Via Sweeps
American Airlines is celebrating its 80th anniversary with a sweepstakes award a trip for one winner and nine guests to the Bahamas. Starting Feb. 1, consumers can enter the Family Reunion sweepstakes by completing an entry form at Family.whyyoufly.com. …
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Agencies
Parents Make Over in eBay Contest
EBay is running an online contest that gives new parents a makeover, using only goods bought on eBay. The “eBay and Real Savvy Moms Baby Dream Room Contest” will give $2,500 to each of six finalists to redecorate a room, then let consumers vote on the …
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Agencies
Starz Plays Role in Oscars Via Sweeps
Starz Entertainment Group is dangling a $4,000 sweepstakes reward to the viewer who correctly chooses this year’s Academy Award winners. Starting Jan. 31, when the Oscar nominees are announced, viewers choose their favorites for the top six categories …