Q&As
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Agencies
M&Ms Sweeten Oscar Night
M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets….
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Agencies
Timberland Launches On-Pack ‘Nutrition Label,’ Call for Action
Taking a lead from CPG companies, footwear and apparel company Timberland plans to roll out new packaging that will include a “nutrition label” detailing how and where the product was manufactured and its impact on the environment.
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Agencies
Cutting Edge: P&G to Spend Big on Razor Launch
Procter & Gamble is spending a reported $6 million for two Super Bowl ads to show off its new Gillette Fusion five-blade razors….
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Agencies
Jones Soda Debuts Valentine’s Pack, Sends Some to Troops
Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine’s Day. The red and pink limited-edition pack includes two bottles of “Love Potion No. 6” or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda…
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Agencies
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.
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Agencies
Search Engines Generate 2.3% Conversion Rate on Web Sites
Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.
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Agencies
Survey Points to an Uptick in Mergers and Acquisitions
Merger and acquisition activity for Internet marketing, database marketing and customer relationship management firms is expected to increase this year, according to the 12th annual AdMedia Partners investment bank survey.
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Agencies
Loose Cannon: Societal Values, Meet Market Values
What’s in a name? Well, a name can mean a lot of headache, if it’s a child’s name and it accidentally receives an e-mail touting products for grown-ups. Especially if Unspam gets its way.
Unspam, an e-mail registry firm, has been lobbying individual states to create child-protection e-mail files, as Direct Newsline editor-at-large Ken Magill has reported in a series of articles.
Once states create these registries, Unspam would assumedly win the rights to maintain them.
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Agencies
Still More E-Mail Metrics
We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.
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Agencies
Tulane Newsletter Speaks to Students Displaced by Katrina
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes last month. And it used its e-mail newsletter to welcome students back.