Q&As
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Agencies
15% Response? It’s Easy In A Small, Specialized Business
The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.
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Agencies
Kraft Cuts 8,000 Jobs, Trims More SKUs
Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.
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Agencies
Home Depot Dangles Chance to Train with Olympian
Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.
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Agencies
Curious George Game Gets Multi-Million Dollar Boost
Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.
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Agencies
Slim Jim, MasterCard Sponsor Dew Action Sports Tour
ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.
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Agencies
Build-A-Bear Searches for Huggable Heroes
Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.
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Agencies
The Newsletter on Newsletters Broadens Its Coverage
E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.
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Agencies
All the World’s a Sunny Day: Kodak
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.
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Agencies
Blanketing the Beach
In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with