Q&As

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets

WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%.

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.

I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime

Chetan Bhagat’s One Night at the Call Center is India’s biggest best seller. The comic adventures of six people working in an outsourced customer service

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a

WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I’m speaking of

Say you run a fairly successful small niche Web site but notice over and over again that you’re losing a lot of customers just as they get to the checkout page.

TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year.