Q&As

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets

I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.

AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a

Chetan Bhagat’s One Night at the Call Center is India’s biggest best seller. The comic adventures of six people working in an outsourced customer service

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I’m speaking of

FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.

I went about assessing its effectiveness in two ways:

Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they’re

WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers