Q&As

Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart.

In the past, specialty stores lived on foot traffic. But today, that’s not enough. Now, retailers need a leg up from things like brand advertising

Sure, the big buzz is all about having synergy between direct and retail presences. But three speakers at Thursday’s DMA Catalog on the Road Conference said their companies have no plans to move into the brick and mortar world, thank you very much.

THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business

ASK A PROFESSIONAL I had to laugh at December’s Curmudgeon-at-Large column, Expedia Isn’t All That Expedient. Herschell Gordon Lewis may be an expert

THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we

Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day’s

WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,

From the Piggy Lawyers Strike Again file comes a proposed settlement in a class-action suit against Time Warner. Anyone who subscribed to Time Warner

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are