Q&As

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.

Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.

Cartoon Network’s Adult Swim is partnering with Burger King Corp. to launch a new sweepstakes that dangles a grand prize to program an entire night of shows on Adult Swim.

Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series.

McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

For the first time, Best Western International is rolling out its popular travel card in retail stores.

Kids Footlocker is dangling a gift with purchase to boost awareness of the Viewtiful Joe animated series and drive in-store purchases.

Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.