Q&As

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.

Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.

Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.

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The U.S. State Department has created the Global Internet Freedom Task Force

Rich Maradik, co-founder and CEO of direct marketing services firm Smart DM, has joined Gaylord Entertainment. Maradik will serve as chief information officer, and will report to David Kloeppel, the company’s CFO.

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

Blair Corp. a multi-channel marketer of apparel and home products, will repurchase up to 10% of its outstanding common stock. The full 10% represents approximately 400,000 shares.

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.

Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.