Q&As

Following a move beyond its basic distribution method, Coca Cola Co. is facing a lawsuit brought by dozens of its bottlers.

R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR’s buy-down trade promotion program and its consumer coupons.

Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee’s restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD.

Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.

Brian Smith spied an opportunity and believed direct mail was the best way he could reach new prospects for his high tech digital surveillance systems.

Not all Web start-ups died with the dot-com bust. In fact, some actually took their original ideas, tweaked them a little and grew into booming small businesses.

A sign of how ineffective the training of direct marketers has become is the plethora of tip booklets, articles and books that guide DM professionals today. If you want something printed in a direct marketing publication; you need only follow the current title formula: odd number + secrets + specific area.

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.

Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.

Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.