Q&As

By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.

Add Wisconsin to the growing list of states considering legislation that threatens to wipe legal, adult-oriented commercial content out of e-mail.

Wisconsin lawmakers are considering a bill that would set up a so-called child-protection do-not e-mail registry similar to those in use in Utah and Michigan.

RedEnvelope Inc. has tapped Ken Constable to serve as its president and CEO, effective immediately.

Letters in response to “Loose Cannon: Twelve Quatrains on Four Quarters for 2005, Direct Newsline, February 21, 2006”

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

Crown Royal is out with a line of limited-edition packaging tied to its association with NASCAR.

SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES: (SITE) has opened its first regional office in Europe. The office

After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.

RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.