Q&As

Viewers have powerful connections with the television characters they love. After all, unlike movie stars (or their brothers), TV stars like William Shatner – in guises such as Captain Kirk, T.J. Hooker and Denny Crane — visit their homes weekly or even daily. That makes for a powerful emotional connection that translates into ratings — and that translates into advertising dollars.

Americans consume 17 billion quarts of popped popcorn annually or 54 quarts per man, woman and child, according to The Popcorn Board. Approximately 70% is eaten in the home.

Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.

TurboTax is giving taxpayers up to $1,200 more on their tax refunds—via gift cards.

Subway restaurants are rolling out branded cash cards to ease payment options and give customers new gift-giving options.

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.

Forget that pretty sweater or fancy hat, it was all about gift cards over the holidays.

Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.

How can telecom brands keep current customers on the line? Think about products, not just price.