Q&As
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Agencies
Volkswagen Dealer Tests Video in E-Zine
A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter.
If successful, the concept will be rolled out to various dealers and brands nationwide. -
Agencies
E-Mail Reputation: Your Online Credit Score
There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.
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Agencies
Blogging for Business
Thinking of jumping on the business blog bandwagon? Hop aboard, there’s plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.
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Agencies
Podcast Networks Are Coming Into Bloom
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.
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Agencies
Viva Entourage
HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence
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Agencies
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.
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Agencies
Sears Consolidates Off-mall Stores in Grand Plan
Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.
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Agencies
J&J Joins Elite Group with Worldwide Olympic Marketing Rights
Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.