Q&As

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

WHAT’S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why

THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

Just over half of all Web-using consumers report abandoning their shopping carts on sites where they’d intended to make a purchase. If that’s not enough,

TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over

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