Q&As
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Agencies
Crashing Through the Blog-cade
WHAT’S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why
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Agencies
From Junk Mail to Junk Food
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.
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Agencies
Notes From the Diaper Bag
WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior
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Agencies
Web Site Aims to Boost Black E-Community
Search and e-newsletters have helped IZania.com boost its membership and advertiser base.
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Agencies
Remodeling Firm Builds Via DRTV and Mail
The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.
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Agencies
Online computer repair firm targets the SOHO space
A smart young company with the appealing name of PlumChoice has blazed a new trail in computer technology that would never have been possible without the Internet. They service and repair computers in homes and small offices all over the U.S. by long distance, using only the Internet and the telephone.
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Agencies
Smirnoff Searches for a Cocktail Consultant
Smirnoff vodka is searching for an “enthusiastic drinks guru” to span the country to research cocktail culture and submit reports.
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Agencies
TBS, Sierra Mist Team for Co-Branded Campaign, Sweeps
TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.
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Agencies
Yamaha Drives Vehicles into Rodeos
Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.
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Agencies
The E-Zine for Cinephiles
Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.