Q&As
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Racing Hearts
It is an intriguing plot line: fast cars, screaming fans, romantic women and dinner with a handsome driver. If it sounds like something out of a Harlequin
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HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,
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This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising.
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Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
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Crowd Control
WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December
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A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
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Retailers Walk Beyond Foot Traffic
SPECIALTY STORES USED TO live on foot traffic, but today that’s not enough. Retailers need a leg up from things like private-label credit cards and brand
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Volume Control
Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s
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Dinner and a Show
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.