Q&As

It is an intriguing plot line: fast cars, screaming fans, romantic women and dinner with a handsome driver. If it sounds like something out of a Harlequin

DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,

AdFreeBlog.org asks bloggers to swear off corporate advertising.

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

SPECIALTY STORES USED TO live on foot traffic, but today that’s not enough. Retailers need a leg up from things like private-label credit cards and brand

NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.