Q&As

Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.

(Searchline) Google and Yahoo! Have moved to offer search advertisers sophisticated analytics tools that they hope will encourage firms to pour more budget dollars into their paid-placement campaigns.

How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

No matter what the branch of marketing a firm is in or where that branch fits on the continuum, every successful marketer knows that there is a finite amount that an organization can afford to spend on each customer to promote its product or service. We call this the “Allowable Cost Per Order” or ACPO.

Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.

It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night’s Academy Awards broadcast.

Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.

During the past week, Direct contributor Jonathan Boorstein and I were in New Orleans. We filed more than a dozen stories on Direct Newsline detailing how direct response marketing is

The Federal Trade Commission is enforcing a temporary injunction against telemarketers who offer free gift cards to get consumers to give out their bank account information.

The Kitchen Witch bookstore, a French Quarter shop that sells new, used and rare cookbooks, doesn