Q&As

A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.

AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…

Sportswear marketer Cutter & Buck Inc. has appointed Ernie Johnson CEO, as well as to its board of directors. The Seattle-based firm also named Kaia Akre president.

Hanover Direct, Inc. has appointed a special committee to evaluate a proposal from its largest shareholder to take the company private.

Carolyn M. Ticknor will resign from the OfficeMax Inc. board of directors effective Apr. 20. Ticknor, who has been on the board since 2000, has resigned to focus on other personal and professional obligations, according to the company.

Intellidyn Corp. has named Charlie Brady senior vice president of business development. In this role, Brady will be responsible for generating accounts among the lending industry.

Women can get a little something extra with their calcium supplements starting this week.

Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner’s polished style. One idea rose to the top: a B.Y.O.G. (“Bring Your Own Grammy”) carrying case.

Most marketing execs pay lip service to the notion of accountability. But a staggering 84% say that their firms’ ability to measure Web marketing is limited at best.

“If you haven’t overcharged at least once, you aren’t charging enough.”
On the surface, overcharging and potentially alienating customers may not seem like the soundest of marketing advice. But a series of tests conducted by MarketingExperiments.com, an online strategy consultancy, showed that there are no hard-and-fast rules when it came to pricing goods and services.