Q&As

For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.

Oh, dear. Here’s more proof that marketing and finance are not in sync.
A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.

What marketers want to measure and what they are measuring may be two different things, according to a survey from WebTrends. For example, only 19% are now measuring customer lifetime value, although 83% feel they need to do so.

For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?

Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

Jones Group Apparel Inc. is exploring the possible sale of the company. The Bristol, PA-based firm has retained Goldman, Sachs & Co. as its financial advisor.

Michael Grant has joined Winterberry Group, a direct marketing consulting firm. Grant will serve as the New York-based firm

The OfficeMax Inc. board will have six vacancies – half of its total membership — come April 20, according to the Associated Press.

TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.

Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.