Q&As
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Agencies
DM Vet Michael Grant Joins Winterberry Group
Michael Grant has joined Winterberry Group, a direct marketing consulting firm. Grant will serve as the New York-based firm
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Agencies
Half of OfficeMax Board to Leave: Report
The OfficeMax Inc. board will have six vacancies – half of its total membership — come April 20, according to the Associated Press.
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Agencies
TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.
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Agencies
Caribou Coffee Rolls Out Instant-Win Game
Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.
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Agencies
Diet Pepsi Game Awards ‘Movie Bucks’
Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
good toward admission to a movie. -
Agencies
USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
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Agencies
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
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Agencies
Starbucks Challenges Consumers with Puzzle Contest
Starbucks Coffee Co. is testing consumers’ love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life.
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Agencies
Chevy Drives Apprentice Gig to Online Contest
Chevrolet has created an online promotion that challenges armchair apprentices to become an “Apprentice Project Manager” and create their own commercial for one of its new vehicles.
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Agencies
Federated Settles with NY Attorney General Over Sales Promotions
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.