Q&As

Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

Many home improvements come out of a basic need. The lawn didn’t weather a tough winter? Reseed. The toilet leaks? Call a plumber. Mother-in-law moving in? Head for the hills—or, if there’s no time to run, turn the den into a bedroom.

Some people buy their gardening supplies at the local big box store. But millions order them from catalogs, a purchasing method that goes back to Colonial times.

Our current DIY project is redoing our guestroom for our three-year-old son Jacob, so his baby brother Danny can take over the nursery.

The spring 2006 White Flower Farm catalog’s frontpiece “Notes from the Farm” contains a bit of self-flagellation from Amos Pettingill. It’s worth quoting.

To the world of plants, I’m a known felon. I’ve killed so many houseplants, that if there was a bud and bloom post office, my picture would be on the wall as public enemy number one. I’m great with things that can scream when they’re hungry, like pets and children. Violets that sit there quietly, politely waiting for a spot of water and some plant food? They’re out of luck.

Welcome to Wisteria Lane. Want to increase the value of your home? Spruce up your yard. With no self interest in mind, we’re sure, the good folks at Scotts Miracle-Grow report in a new ad campaign that a beautiful lawn and garden can increase property …

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

A small direct marketer of high tech medical instruments hopes a new online device will help it break open more markets and reduce selling costs.

Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here’s a few tips on how to get some affection from your customers.