Q&As

GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

Datran Media

The Federal Communications Commission has tightened rules governing the sending of unsolicited faxes as spelled out in the Junk Fax Prevention Act of 2005.

When direct marketing did well for retailers, it did very well. But when sales were off, DM led the charge downward, according to select March results from a number of companies.

More than 75% of manufacturing companies will increase their online marketing budgets in 2006, according to a survey from SVM E-Business Solutions.

Two individuals who were accused by the Federal Trade Commission and California

Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.

Simon malls reprises its Book Blast! kids’ promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.

Netflix, the mail order movie-rental service, has sued Blockbuster Inc. for patent infringement, according to wire service reports.

The Australian government has proposed establishing a national telemarketing do-not-call registry similar to the one in place in the U.S.