Q&As

One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.

GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

Datran Media

The Federal Communications Commission has tightened rules governing the sending of unsolicited faxes as spelled out in the Junk Fax Prevention Act of 2005.

When direct marketing did well for retailers, it did very well. But when sales were off, DM led the charge downward, according to select March results from a number of companies.

More than 75% of manufacturing companies will increase their online marketing budgets in 2006, according to a survey from SVM E-Business Solutions.

Two individuals who were accused by the Federal Trade Commission and California