Q&As
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Agencies
First-Quarter Sales, Profits Drop at Blair
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.
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Agencies
Florida Bill Would Ban Mail-Order Sales by Big Wineries
A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.
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Agencies
Five Convicted in Two Credit-Card Telemarketing Scams
Two separate cases of telemarketing fraud involving credit cards came to an end Friday as four men were convicted of conspiracy in Iowa, while another pleaded guilty to felony telemarketing in Kentucky.
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Agencies
Loose Cannon: A Meditation on A Solicitation
Jim sent me the nicest thank-you note the other day. It was printed on a full-color card bearing a picture of a bright yellow daisy, and it —
Who
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Agencies
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.
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Agencies
Show Time: Tribeca Film Festival Lures Filmgoers
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.
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Agencies
U.S. Cellular Sets the Stage for Summerfest Promotions
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee’s Summerfest worth more than $1 million.
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Agencies
Nestlé to Name a New Wonka
Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.
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Agencies
Live from the DMI Co-op: Greco Warns of Threats to Mail Channel
Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.