Q&As

Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,

Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail