Q&As

FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get

Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker’s vehicles into its new series Saved.