Q&As

AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members.

Sunbeam Products’ greatest invention last year may have been its trip to the movies. The resulting campaign took the 2006 EMMA for best film tie-in.

The U.S. Postal Service wants to raise standard mail rates by an average of 9% and all rates by approximately 8.5%, and will ask for those hikes in a filing with the Postal Rate Commission later today.

The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.

To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.

AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.

Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.

Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.

When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …

Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.