Q&As

Disney/Pixar is pushing its latest animated film, Cars, at a local dealership near you.

Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.

It sounds dumb, but some marketers are failing to give people a reason for signing up for their e-mail newsletters. And too few are offering opt-ins on every page of their Web sites. Those are two findings of a new list-growth survey by Silverpop.

The hottest electronic channels may be a marketer’s dream. Cutting-edge technology enables consumers to have content delivered directly to them instead of chasing it down.

Mobile marketing is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed by retailers with GPS capabilities to replace those worn jeans at 20% off, and watching TV—complete with ads—on our handsets. Get real.

More than 6,000 auto dealers are expected to participate in a joint promotion with the upcoming Disney-Pixar film “Cars.” Under the terms of the campaign, participating dealers send out direct mail letters offering two free tickets to “Cars” to vehicle prospects who visit showrooms. The letters are customized with the dealer’s name and address on them.

If you don’t understand your past, you won’t be aware of your future. That was the underlying theme of yesterday’s session on circulation planning and analysis, part of the Circulation Intensive here at the Annual Conference for Catalog & Multichannel Merchants (ACCM).

What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday

Online marketing firm ValueClick generated $117.3 million in revenue, more than double the $51.4 million it reported in first-quarter 2005. The company’s net income rose from $8.7 million to $9.8 million during the same period. The quarter ended March 31.

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.