Q&As
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Agencies
Mutual of Omaha Readies Wild Kingdom Tour
Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.
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Agencies
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.
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Agencies
Dell Income Dips in First Quarter
Dell Inc. generated $14.22 billion in revenue during its first quarter fiscal 2007, up from $13.39 billion a year earlier. But the Round Rock, TX-based technology and services marketer
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Agencies
Revenue Up, Earnings Down For Acxiom
Acxiom Corp., Little Rock, AR, generated $1.33 billion in revenue during fiscal 2006, up from $1.22 billion in fiscal 2005. But the Little Rock, AR-based data firm
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Agencies
Coupons Inc. Buys Stake in Couponstar
Coupons, Inc., a Mountainview, CA-based provider of printable coupon marketing and technology services provider, has acquired a 50% interest in Cashstar International, the Australian parent of Couponstar Ltd (UK) and Couponstar Pty Limited (Australia).
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Agencies
Burger King Puts Mascot in Xbox Games
In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.
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Agencies
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
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Agencies
Six Flags Launches Kids Loyalty Club
Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.
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Agencies
McDonald’s Ramps Up Happy Meal Premiums
McDonald’s is out with the first of four summer promotions around Happy Meal premiums, tying the popular menu item with a top retailer and two major films.
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Agencies
Giftybox Launches National Gift Pass Experiences
Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer.