Q&As

Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.

Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.

McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.

Will blogs sell beer? One microbrewery in Connecticut hopes so.

Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

Harte Incs Inc. has acquired digital printing capabilities from PrintSmart Inc., a print-on-demand firm based in East Bridgewater, MA. Terms of the purchase were not disclosed.

More than 565 people have been arrested as part of