Q&As

New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven’s Heavybag Media to get the word out both online and offline beginning this month.

ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.

There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment?

Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.

Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.

Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.

McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.