Q&As
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Agencies
CARU Asks Lionsgate to Pull DVD Spot
Lionsgate Entertainment has been asked by The Children’s Advertising Review Unit to refrain from advertising one of its DVDs during times when children’s program is on television.
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Agencies
Cadillac Wagers its Fast Cars on Xbox Racing Game
Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack.
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Agencies
McDonald’s Tests Iced Coffee, Bakery Items
Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.
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Agencies
Ben & Jerry’s Serves up Cone Contest, Sampling
Ben & Jerry’s is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.
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Agencies
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.
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Agencies
I Am Your Monkey, Walt Disney
I’m just as cynical as the next gal. But let’s face it, when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find.
My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they’ll be ready to go to Walt Disney World.
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Agencies
High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is ” the director had a concept.” Westin Hotels and Resorts’ latest advertising campaign, titled ” This is how it should feel,” has a concept.
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Agencies
You Can’t Get There From Here
Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?
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Agencies
Now Boarding at Gate 1…
Owners and managers of travel agencies spend an average of 17.4 hours on the Internet each week, according to a survey by the American Society of Travel Agents (ASTA).
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Agencies
Williams-Sonoma Earnings Fall Nearly 12%
Williams-Sonoma Inc. reported net earnings of $23.1 million for the first quarter, down 11.7% from $26.2 million last year.