Q&As
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Agencies
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.
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Agencies
I Am Your Monkey, Walt Disney
I’m just as cynical as the next gal. But let’s face it, when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find.
My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they’ll be ready to go to Walt Disney World.
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Agencies
High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is ” the director had a concept.” Westin Hotels and Resorts’ latest advertising campaign, titled ” This is how it should feel,” has a concept.
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Agencies
You Can’t Get There From Here
Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?
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Agencies
Now Boarding at Gate 1…
Owners and managers of travel agencies spend an average of 17.4 hours on the Internet each week, according to a survey by the American Society of Travel Agents (ASTA).
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Agencies
Williams-Sonoma Earnings Fall Nearly 12%
Williams-Sonoma Inc. reported net earnings of $23.1 million for the first quarter, down 11.7% from $26.2 million last year.
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Agencies
Microbrewery Tries Online Approach
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven’s Heavybag Media to get the word out both online and offline beginning this month.
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Agencies
Tips & Teasers
ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.
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Agencies
Site uses search to help grooms gift their best men
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment?
Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.