Q&As

kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.

Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum’s and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand’s latest LarryBoy episode in seven years.

Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

It must have been quite the Memorial Day for the 26.5 million veterans whose personnel files were stolen as a result of a government employee’s negligence. Nothing makes beer and hot dogs go down smoother than the prospect of having to spend months, and thousands of dollars, trying to clear up one’s credit history.

Last year’s Congressional data theft hearings set expectations for what some members view as the steps private firms should take to correct data breaches. Yes, the Department of Veterans’ Affairs will spend $25 million notifying veterans via traditional mail and telephone. But will it provide the level of credit monitoring and other restitution members of Congress had previously demanded of private companies that experienced similar breaches?

Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.

A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

Eddie Bauer Holdings Inc. has retained Goldman, Sachs & Co. to explore a possible sale, the company announced yesterday.

PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.

Taubman Centers will reward consumers visiting select shopping centers and area events over the Memorial Day weekend with sweet treats, including free ice cream and T-shirts as part of a new guerilla marketing campaign.