Q&As
-
Agencies
First, Do No Harm. Unless You’re Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
-
Agencies
Golden Age of the Geo-Geek
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find
-
Agencies
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.
-
Agencies
KFC Gives Kids TV Feature, Prizes in Baseball Promo
Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.
-
Agencies
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
-
Agencies
Sheraton Hotels, TNT Team for The Closer Promo
Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.
-
Agencies
Lillian Vernon Corp. Sold
For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003, has sold it to investment firm Sun Capital Partners. Sale terms were not announced.