Q&As

J.Crew Group Inc. reported net income of $8 million for the first quarter, up from $5 million last year.

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.

Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.

Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.

Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com.

Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.

Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.

Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.

It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.