Q&As

What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?

This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.

Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.

How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.

* Nortel has unveiled several new products designed to help small and medium sized businesses, including the Business Ethernet Switch 100 Family, Business Secure Router 222, Business Access Point 120 and Business Element Manager.

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

More and more marketers are looking at cinema advertising as a means to tout their products.

Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that.

Because of this, another year will pass without my delivering the following graduation address to a sea of freshly scrubbed, hung-over, mortarboard-shaded faces.

Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.